Đội ngũ giảng viên của Chương trình bao gồm các Giáo sư, Tiến sĩ đến từ ĐH Troy, DDH Keuka và các giảng viên giàu kinh nghiệm, được trực tiếp ĐH Troy và ĐH Keuka kiểm tra và đánh giá năng lực nhằm đảm bảo chất lượng dạy và học .
Lý lịch:
RESEARCH INTERESTS:
PUBLICATIONS
Conferences
Hsu, P.Y.C., Chao, A.P.J., & Hsu, F.T.S. (2020, December 17). Tourism in post pandemic. Seminar presented in the International School, Duy Tan University, Vietnam.
Hsu, P.Y.C. (2019, October 31). Human centred technologies for social innovation of economics and environment sustainability [Conference session]. UG Economic Faculty International Conference 2019, Gunadarma University, Depok, Indonesia.
Chao, A.P.J., Hsu, F.T.S., & Hsu, P.Y.C. (2019, March 14). Lost in translation: Translation for data collection. Seminar presented in the International School, Duy Tan University, Vietnam.
Hsu, P.Y.C., & Indrayani, E. (2018, November 24). Purchase for the environment: Indonesia’s and Vietnam’s consumers purchasing intention towards energy-saving light bulbs. Abstract presented at the UG Economic Faculty International Conference 2018, Gunadarma University, Depok, Indonesia.
Hsu, P.Y.C. (2018, October). Questionnaire Validation for Assessing Consumers' Green Purchasing Intention in Vietnam. Poster session presented at the 6th International Conference in Marketing, Hanoi, Vietnam.
Chao, A.P.J., Hsu, F.T.S., & Hsu, P.Y.C. (2018, May 16). Evolving topics in digital marketing. Seminar presented in the International School, Duy Tan University, Vietnam.
Hsu, P.Y.C. (2016, December 8). Consumer green purchasing intention. Seminar presented at the International School, Duy Tan University, Vietnam.
Hsu, P., & Chan, S. F. (2014, December 16). Consumer green purchasing intention: A case in energy-saving light bulbs. Paper presented at the Annual Tokyo Business Research Conference, Waseda University, Main Campus (Shinjuku), Tokyo, Japan.
Hsu, P. (2013, September 26). A research journey of consumer green purchasing behaviour, and beyond. School of Communication, Journalism and Marketing Wellington Seminar Series, Semester Two 2013, Massey University Wellington, New Zealand.
Hsu, P., & Chan, S. F. (2012, April 12-14). E-survey challenges: Methodological advances and implications. 40th Society of Australasian Social Psychologists Annual Conference, Adelaide, Australia.
Hsu, P. (2009, October 20). Green marketing: Understanding consumers’ green preferences. 13th Annual Waikato Management School Student Research Conference, Waikato University, Hamilton, New Zealand.
Hsu, P. (2009, September 17). Green marketing: Understanding consumers’ green preferences. Department of Communication, Journalism and Marketing Wellington Seminar Series, Semester Two 2009, Massey University Wellington, New Zealand.
Publications
Hsu, P.Y. C., & Chan, S. F. (2016). Consumer Green Purchasing Intention: A Case in Energy-Saving Light Bulbs. World Journal of Management, 7(1), 129-139.
Hsu, Y. C. P., & Chan, S. F. (2015). Surveying Data on Consumer Green Purchasing Intention: A Case in New Zealand. International Journal of Business and Social Research, 5(5), 1-14.
Hsu, P., & Chan, S. F. (2011). Ecolabel: Sales boost or not? In W. Chitty, N. Barker, M. Valos, & T. A. Shimp (Eds.), Integrated marketing communications (Academic Review Copy - 3rd Asia Pacific ed., pp. 99-101). Australia: Cengage Learning.
EMPLOYMENT HISTORY
Duy Tan University Lecturer September 2016 – present
Responsibilities:
Massey University Teaching Assistant April – November 2015
Responsibilities:
Massey University Tutor (Te Puna Whakatipu) April - May 2015
Responsibilities:
Massey University Guest speaker to the CFDA Postgraduate Course October 2014
Responsibilities:
Massey University (Wellington) Tutor/Marker 2009-2015
Responsibilities:
Shu-Te University (Taiwan) Administrator 2005-2007
Responsibilities:
(At the International Cooperation Division, ICD, April 2005 – May 2006)
(At the Teacher Education Centre, May 2006 – May 2007)
EDUCATION
Massey University, New Zealand Ph.D. May 2015
School of Communication, Journalism and Marketing
Supervisor: Fiona S. Chan, Ph.D.
Co-supervisors: Raja Peter, Ph.D., Frank X. Sligo, Professor
Thesis: Consumer green purchasing behaviour: From attitude, perceived controllability and normative influences to purchasing behaviour
International Pacific College, New Zealand Masters November 2004
International Studies (Environment)
Supervisor: Richard Fisher, Ph.D.
Co-supervisor: Alan Fielding, Ph.D.
Thesis: Palmerston North, a community moving towards waste minimisation: A study of attitude and behaviour
(Partially sponsored by the Palmerston North City Council)
Tamkung University, Taiwan B. Education June 2001
Educational Technology