Lý lịch:

RESEARCH INTERESTS:

• Green marketing
• Consumer attitude and behaviour
• Sustainable development
• Social norm, social influence

PUBLICATIONS
Conferences
Hsu, P.Y.C., Chao, A.P.J., & Hsu, F.T.S. (2020, December 17). Tourism in post pandemic. Seminar presented in the International School, Duy Tan University, Vietnam.
Hsu, P.Y.C. (2019, October 31). Human centred technologies for social innovation of economics and environment sustainability [Conference session]. UG Economic Faculty                    International Conference 2019, Gunadarma University, Depok, Indonesia.
Chao, A.P.J., Hsu, F.T.S., & Hsu, P.Y.C. (2019, March 14). Lost in translation: Translation for data collection. Seminar presented in the International School, Duy Tan University, Vietnam.
Hsu, P.Y.C., & Indrayani, E. (2018, November 24). Purchase for the environment: Indonesia’s and Vietnam’s consumers purchasing intention towards energy-saving light bulbs. Abstract presented at the UG Economic Faculty International Conference 2018, Gunadarma University, Depok, Indonesia.
Hsu, P.Y.C. (2018, October). Questionnaire Validation for Assessing Consumers' Green Purchasing Intention in Vietnam. Poster session presented at the 6th International Conference in Marketing, Hanoi, Vietnam.
Chao, A.P.J., Hsu, F.T.S., & Hsu, P.Y.C. (2018, May 16). Evolving topics in digital marketing. Seminar presented in the International School, Duy Tan University, Vietnam.
Hsu, P.Y.C. (2016, December 8). Consumer green purchasing intention. Seminar presented at the International School, Duy Tan University, Vietnam.
Hsu, P., & Chan, S. F. (2014, December 16). Consumer green purchasing intention: A case in energy-saving light bulbs. Paper presented at the Annual Tokyo Business Research Conference, Waseda University, Main Campus (Shinjuku), Tokyo, Japan.
Hsu, P. (2013, September 26). A research journey of consumer green purchasing behaviour, and beyond. School of Communication, Journalism and Marketing Wellington Seminar Series, Semester Two 2013, Massey University Wellington, New Zealand.
Hsu, P., & Chan, S. F. (2012, April 12-14). E-survey challenges: Methodological advances and implications. 40th Society of Australasian Social Psychologists Annual Conference, Adelaide, Australia.
Hsu, P. (2009, October 20). Green marketing: Understanding consumers’ green preferences. 13th Annual Waikato Management School Student Research Conference, Waikato University, Hamilton, New Zealand.
Hsu, P. (2009, September 17). Green marketing: Understanding consumers’ green preferences. Department of Communication, Journalism and Marketing Wellington Seminar Series, Semester Two 2009, Massey University Wellington, New Zealand.
Publications
Hsu, P.Y. C., & Chan, S. F. (2016). Consumer Green Purchasing Intention: A Case in Energy-Saving Light Bulbs. World Journal of Management, 7(1), 129-139.
Hsu, Y. C. P., & Chan, S. F. (2015). Surveying Data on Consumer Green Purchasing Intention: A Case in New Zealand. International Journal of Business and Social Research, 5(5), 1-14.
Hsu, P., & Chan, S. F. (2011). Ecolabel: Sales boost or not? In W. Chitty, N. Barker, M. Valos, & T. A. Shimp (Eds.), Integrated marketing communications (Academic Review Copy - 3rd Asia Pacific ed., pp. 99-101). Australia: Cengage Learning.

EMPLOYMENT HISTORY

Duy Tan University                                               Lecturer                                                        September 2016 – present
Responsibilities:

• Subjects taught: basic composition, English for tourism & hospitality, IELTS reading & writing, introduction to macroeconomics, principles of marketing in hospitality & tourism, and principles of psychology.
• Researching: consumer shopping attitude and behaviour, green marketing, environmental behaviour, and related areas.
• Service: initiating learning and teaching centre for the American Degree Program

Massey University                                           Teaching Assistant                                                      April – November 2015
Responsibilities:

• Covering lecturer’s sick leave (Integrated Marketing Communication and Marketing Research)
• Taking in charge of tutorial sessions (Principles of Marketing)
• Marking assignments and exams (Integrated Marketing Communication, Marketing Research and Principle of Marketing)

Massey University                                          Tutor (Te Puna Whakatipu)                                         April - May 2015
Responsibilities:

• Taking in charge of motivating the participants of the CFDA (China Food and Drug Administration) Postgraduate Course to complete their final report, liaising between them and their supervisors
• Marking the postgraduate reports

Massey University                                Guest speaker to the CFDA Postgraduate Course                                  October 2014
Responsibilities:

• Giving talk on the social mandate topic, 
• In charge of the discussion flow

Massey University (Wellington)                      Tutor/Marker                                           2009-2015
Responsibilities:

• Marking assignments and tests in marketing related area 
• Taking in charge of tutorial sessions in marketing related area

Shu-Te University (Taiwan)                           Administrator                                        2005-2007
Responsibilities:
(At the International Cooperation Division, ICD, April 2005 – May 2006)

• Administration: Communicating with other departments whenever it is necessary. Arranging official visiting itineraries for the staffs (including contacting and informing the visited organisation(s) about the visit). Managing the Division’s budget.
• Event Co-ordination: Arranging conferences. Hosting guests from overseas partner organisations. Helping out international education exhibition.
• Student Service: Helping international students adjust to local life sooner (e.g. solving visa problems if there is any, talking to the students to know what they need, direct/introduce the students to more helpful departments/people, etc.)

           (At the Teacher Education Centre, May 2006 – May 2007)

• Administration: Communicating with other departments whenever it is necessary. Managing the Centre’s property and budget. 
• Event Co-ordination: Arranging monthly gatherings for the interns, conferences, and entry-exams. Managing the events’ budgets.
• Student Service: Issuing certificates for the graduates. Helping interned students communicate with their interning school whenever it is necessary. Helping to publish the intern-periodicals.

EDUCATION 
Massey University, New Zealand                                          Ph.D.                            May 2015
           School of Communication, Journalism and Marketing
                       Supervisor:    Fiona S. Chan, Ph.D.
                       Co-supervisors:    Raja Peter, Ph.D., Frank X. Sligo, Professor
            Thesis:    Consumer green purchasing behaviour: From attitude, perceived controllability and normative influences to purchasing behaviour
International Pacific College, New Zealand                         Masters                     November 2004
            International Studies (Environment)
                       Supervisor: Richard Fisher, Ph.D.
                       Co-supervisor: Alan Fielding, Ph.D.
            Thesis:    Palmerston North, a community moving towards waste minimisation: A study of attitude and behaviour
                       (Partially sponsored by the Palmerston North City Council)
Tamkung University, Taiwan                                B. Education                              June 2001
             Educational Technology